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Nathalie Nguyen is a digital strategist with a strong foundation in website strategy, UX frameworks, and social media marketing. A Communication graduate from George Mason University, she has a solid understanding of the digital communications landscape.
Nathalie gets excited by connecting people and ideas today across websites, social media, digital marketing, branding, and more. Helping organizations make a big impact online, from SEO-driven writing to high-impact videos, is her passion point.
She was most recently at Pew Charitable Trusts, where she was responsible for the daily maintenance and production of pewtrusts.org. Previously, she was at Second Story, serving her community through social media management and online digital campaigns. She was in charge of bringing together visual design, technical writing, digital marketing, web strategy, video production, and project management to provide a comprehensive online experience.
Her strength lies in driving audience engagement and leveraging the power of meaningful content to create opportunities.
ABOUT​ ME
MY SKILLS
ADOBE PREMIERE PRO
ADOBE PHOTOSHOP
HTML & CSS
CANVA
WORDPRESS/SITECORE
MIRO
GOOGLE ANALYTICS
FIGMA/ADOBE XD
BUFFER/HOOTSUITE
TYPE 7
THE ENTHUSIAST
High levels of energy and optimism, thinking quickly and creatively, ability to see many options or solutions,
easily handling change in plans, quickly acquiring new skills or abilities
INFJ
ADVOCATE
Thinkers by nature, creative solvers of people problems, insightful and creative, perceptive in observing the talents of others, and a sense of confidence and commitment to projects they believe in
MY EXPERIENCE
APRIL 2021 - PRESENT
PEW CHARITABLE TRUSTS
DIGITAL STRATEGY ASSOCIATE (WEB PRODUCER)
Format content for the website; review copy to be error-free for publishing; use digital assets to increase engagement and add value to web pages, including selecting and cropping photos; embedding graphics and multimedia; updating existing content; and cross-promoting content across Pew’s website using its content management system. Implement search engine optimization practices in daily content, using best industry practices and review of relevant current events.
JAN 2021 - PRESENT
SECOND STORY
COMMUNICATIONS COORDINATOR
Social media management including content curation, analytics, and pursuing best practices and trends to advance Second Story’s efficacy; digital strategy coordination and reporting including SEO, Google AdWords, and Google Analytics. Web content coordination/CSS and HTML support. Assist with other digital marketing campaigns and strategy as needed.
JAN 2020 - NOV 2020
HILL + KNOWLTON STRATEGIES
BUSINESS DEVELOPMENT FELLOW
Supported the US business development team by providing pro-active as well as reactive coordination. Assisted with audience and industry research, new business reporting and pitch logistics. Updated intranet platform and gathered business intelligence. Collaborated with top agency leaders to develop pitches and proposals in a variety of industries, including Energy, Technology, and Consumer Packaged Goods.
GET IN TOUCH
CONTACT ME
Like what you see? Interested in connecting with me?
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Send an inquiry or connect with me on social!